The rise of conscious fashion has sparked a shift in how consumers approach clothing purchases. The “cost-per-wear” philosophy has gained traction, encouraging individuals to prioritize sustainability and long-term value over fast fashion. Instead of simply focusing on the price tag, this mindset urges buyers to consider how often an item will realistically be worn. This practical approach promotes purchasing clothing with durability and versatility in mind, ultimately leading to fewer impulse buys and a reduced environmental footprint. The concept is gaining recognition, particularly through social media platforms like TikTok and Instagram, where influencers and everyday users showcase the longevity of their wardrobes. The cost-per-wear mentality aligns with broader movements toward mindful and sustainable consumption, fostering a more thoughtful approach to fashion in a rapidly changing industry. Social Media Amplifies the Shift Toward Conscious Fashion Social media platforms have played a key role in amplifying the cost-per-wear mindset. TikTok and Instagram have emerged as hubs for creators calculating the wearability of their outfits, with many pairing the math with sustainability messaging. Short-form videos, carousels, and posts demonstrating how items can be worn repeatedly in different ways have helped the concept go viral, especially among Gen Z consumers. This younger demographic is